What I am hired to do, and what it looks like in practice
Art direction
On-set direction and every decision before it: reference, casting, colour, and the styling of the frame itself. I work as comfortably supporting a lead director as owning the direction outright.Leoní brand launch · Nathalie Schuterman · Without Red
Photography & image editing
Shooting social and e-commerce content, and the retouch discipline that keeps a brand consistent across a whole season rather than a single post.Photoshop, Lightroom, Procreate
Styling
Sourcing and fitting wardrobe, then styling it for camera — artist styling for a music release, product and accessory styling for luxury e-commerce.Without Red · Nathalie Schuterman
Editorial & print design
Book and spread design where photography, layout and typography have to argue the same point. Print is where I am most demanding of myself.Agave Plata, a full coffee-table book concept
Concept & production support
Research, moodboards and treatment writing, plus the unglamorous work that makes a shoot day run: schedules, sourcing, organisation, and solving what goes wrong on the floor.Leoní first campaign shoot
How a project usually runs
- iReference and research first — a visual argument before a shot list.
- iiA treatment: mood, palette, casting direction, wardrobe, locations.
- iiiProduction — schedule, sourcing, the logistics that protect the idea.
- ivShoot day: styling on set, direction of the frame, stills alongside.
- vEdit and deliver — retouch, sequence, layout, and the assets around it.
