Leoní
Brand launch editorial
RoleProduction & art direction support, image editing
WhereStockholm — featured on Vogue Scandinavia
Support the visual launch of Leoní's first collection through a brand-defining photoshoot, introducing the label's aesthetic to an international audience.
A restrained, architectural visual language inspired by sculptural forms and Scandinavian minimalism — structure, materiality, modern elegance.
Assisted on set during the brand's first campaign shoot, supporting production, organisation and creative ideation. Captured behind-the-scenes and supporting imagery, contributed visual ideas during the shoot, and edited selected images for digital use.
